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Trace, San Francisco, CA

Trace

4.7
4.7
957 Reviews
$30 and under
American
181 3rd Street, San Francisco, CA 94103

Make a reservation

2 people
7:00 PM
Booked 12 times today

About this restaurant

Savor farm-to-table American fare inside of the W San Francisco at TRACE. Enjoy thoughtful dishes made from locally sourced and sustainable ingredients.

Additional information

  • Dining style
    Casual Elegant
  • Price
    $30 and under
  • Cuisines
    American, Unspecified
  • Hours of operation
    Breakfast Mon–Fri 6:30 am–11:00 am Brunch Sat, Sun 7:00 am–2:00 pm Lunch Mon–Fri 11:00 am–2:00 pm
  • Phone number
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Eduardo Zerpa
  • Neighborhood
    SOMA
  • Cross street
    Howard Street
  • Parking details
    $15 validated parking @ W Hotel, Howard Street entrance.
  • Public transit
    Two blocks from Montgomery Muni and Bart Station.
  • Entertainment
    Resident DJ's spinning Friday and Saturday nights at Living Room Bar on our first level.
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Entertainment, Gender Neutral Restroom, Gluten-free Options, Non-Smoking, Vegan, Weekend Brunch, Wheelchair Access, Wine

What 957 people are saying

Trace reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.6Service
  • 4.6Ambience
  • 4.3Value

NoiseModerate

Loved For

  • San Francisco Bay Area

    Great for brunch

  • San Francisco Bay Area

    Good for groups

  • San Francisco

    Great for brunch

  • San Francisco

    Good for groups

  • San Francisco

    Healthy

  • San Francisco

    American

957 Reviews
  1. Lisa

    San Francisco7 reviews

    5.0

    Dined on April 13, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing Sunday Brunch at Trace after celebrating a bday weekend with friends before everyone heading home on Sunday!! Ku and her team provide the BEST service. The food was delicious and attention to detail in every way. I had the over the top Avocado Toast and friends had Chiliquilles, Omlettes, Oatmeal, cinnamon rolls, etc. - all amazing, fresh and delicious! Thanks for an amazing Sunday Brunch Trace Team and shout out to the chef for a fun plate of bday treats to celebrate!!

    Is this helpful?

  2. Heather

    Seattle3 reviews

    5.0

    Dined on April 7, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great server and food was delicious, though a little pricey

    Is this helpful?

  3. Vince VIP

    San Francisco8 reviews

    5.0

    Dined on April 6, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Our server Alvin was a true pro. Excellent customer service skills!

    Is this helpful?

  4. OpenTable Diner

    East Sussex1 review

    4.0

    Dined on March 16, 2025

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 5
    Nice place. Food was very good but quite late for brunch. Served up to 2pm. Inside the W hotel so easy to find.

    Is this helpful?

  5. Capaw VIP

    San Francisco22 reviews

    5.0

    Dined on March 15, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Alvin is the most amazing server. Such incredible professionalism and excellent customer service skills. A true asset to Trace and the W!

    Is this helpful?

  6. Joanne VIP

    San Francisco1 review

    5.0

    Dined on November 10, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The service was terrific. The food was fresh and tasty. The ambience and decor was wonderful. We had a great time.

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  7. JeffG

    West Palm Beach45 reviews

    5.0

    Dined on June 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Excellent food and service! We hope to visit there again! Our server was a little slow at times but very apologetic. She had many tables but did a good job.

    Is this helpful?

  8. BusinessLady VIP

    Chicago4 reviews

    5.0

    Dined on June 5, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had business meals two mornings in a row and had fantastic food and service on both occasions. I would highly recommend this to everyone and will be back when I am in the area again.
    TraceResponded on June 8, 2024
    Hello, Thank you for such kind words! We appreciate you choosing to spend your mornings with us, and welcome you back anytime. :) Cheers! -Clayton (B&F Manager - W SF)

    Is this helpful?

  9. OpenTable Diner

    Orange County1 review

    5.0

    Dined on May 26, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food try the steak and eggs , also the tables are really pretty with these flowers that have a nice aroma

    Is this helpful?

  10. Mich

    Yosemite2 reviews

    5.0

    Dined on May 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Our server was outstanding. He could work at Michelin restaurant he was that good!
    TraceResponded on June 8, 2024
    Hello, Wow! Now THAT is the level of service we strive to provide our guests. Thank you so much for the kind words - I will make sure to pass this along to Alvin, as well as the rest of the team! - Clayton (B&F Manager)

    Is this helpful?

FAQs

Trace is rated 4.7 stars by 957 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

  1. Home
  2. United States
  3. San Francisco Bay Area
  4. San Francisco
  5. SOMA

Make a reservation

2 people
7:00 PM
Booked 12 times today
Google Map for Trace

181 3rd Street, San Francisco, CA 94103

Additional information

  • Cross street
    Howard Street
  • Neighborhood
    SOMA
  • Hours of operation
    Breakfast Mon–Fri 6:30 am–11:00 am Brunch Sat, Sun 7:00 am–2:00 pm Lunch Mon–Fri 11:00 am–2:00 pm
  • Price
    $30 and under
  • Cuisines
    American, Unspecified
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    $15 validated parking @ W Hotel, Howard Street entrance.
  • Public transit
    Two blocks from Montgomery Muni and Bart Station.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Eduardo Zerpa
  • Entertainment
    Resident DJ's spinning Friday and Saturday nights at Living Room Bar on our first level.
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Entertainment, Gender Neutral Restroom, Gluten-free Options, Non-Smoking, Vegan, Weekend Brunch, Wheelchair Access, Wine
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