Not all promotion strategies are right for every restaurant. Even the most creative restaurant promotion ideas won’t increase sales if they’re poorly planned and executed. And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall.
Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first.
Quick links
- What are restaurant promotions?
- Who is the target customer base?
- What is the goal?
- What does the data show?
- 18 creative restaurant promotion ideas and strategies for 2025
- Start a loyalty program
- Online ordering
- Piggyback on special events
- Buy X, get Y free
- Guest chef or food truck
- Personalize offers
- Influencer event
- Social promotion
- Jump on seasonal trends
- Industry night happy hour
- Invite guests back
- Create unique experiences
- Cross promote with local businesses
- Host themed nights
- Leverage gift card promotions
- Sell branded merch
- Launch a pop-up concept
- Design a photo contest
- Getting creative with your promotions
What are restaurant promotions?
A restaurant promotion can be any special offer to guests. Many restaurant owners offer a percentage off a meal or specific menu item. These offers typically last for a limited time. To make the promotion irresistible, give guests something they consider valuable for free. The trick is making sure the tactic increases sales instead of cutting into revenue.
Remember, a restaurant promotion doesn’t have to be a deal or discount. It’s anything worthy of shouting from the rooftops. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time. For a family restaurant, it could be a kid-friendly event happening in the parking lot.
Who is your target customer?
Before creating any restaurant promotion, it’s helpful to identify the specific people it’s meant to bring in the door. Your customer base likely has many categories of guests.
Be clear on who you’re trying to attract with a promotion to make it more effective. You could focus on:
- Families
- The after-work crowd
- People who enjoy early dinners
- Theater goers
- Wine lovers
Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them.
What is the goal?
Every promotion must have a goal. For the record, it isn’t always to bring in more revenue. Other reasons to run a promotion include:
- Getting the restaurant’s name out there in the media
- Helping new people discover the restaurant
- Increasing word of mouth
- Rewarding the most loyal regulars
- Increasing covers and sales
When you know the goal, it will help you design a promotion to achieve it. Whether you aim to get more eyes on the brand, drive repeat visits, or generate buzz on social media, having a clear objective helps your promotion strategy stay focused and measurable.
What does the data show?
Crunching the numbers can reveal the best promotion ideas, such as whether you need to give your menu a refresh or discount items that don’t fly off the menu. Having access to the right data can also help with beating the lull and filling tables during quieter periods.
Look at your sales reports and guest data to identify patterns and opportunities. Pay attention to which menu items sell well at full price versus those that only move when discounted. With the right data, you can design promotions that maximize profitability while meeting your guests’ preferences and price sensitivity.
18 creative restaurant promotion ideas and strategies for 2025
With that research and thinking done, it’s time to design your next restaurant promotion. These ideas and examples can help get your creative juices flowing.
1) Start a loyalty program
Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars.
Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars. You can even create a secret loyalty program to make it effortless for guests.
2) Online ordering
People are so crazy about online ordering that it makes sense to promote heavily if you have it. The promotion can be as straightforward as sharing the links through social media and emails. If you want to sweeten the deal, throw in a free menu item or a small percentage off the delivery charge to entice people to order.
3) Piggyback on special events
There’s no shortage of holidays and special occasions to tie restaurant promotions to. Create a wings-and-dip extravaganza for the big game or host a ticketed experience with a special carbo-loading menu for the night before your city’s marathon or town’s 10K. Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions.
4) Buy X, get Y free
This classic promotion works better for casual spots than fine dining restaurants. It’s a simple matter of offering a freebie with the purchase of a full-price menu item.
Some classic combos are a free order of fries with a pub burger or a free ice cream with an entree. It’s a good opportunity to induce guests to menu items that they typically resist ordering. Free desserts are a crowd-pleaser.
5) Guest chef or food truck
In recent years, people have flocked to pop-up restaurants and events. For an established restaurant, the style of promotion could mean inviting a guest chef into the kitchen to create a special menu.
If you can work with the chef from a popular food truck in your area, it’s sure to get attention and draw those who want the best of both worlds: the fun of street food in the comfort of a sit-down restaurant.
6) Personalize offers
Promotions don’t need to be one size fits all. With access to guest data and order history, you can slice and dice your email list to offer highly personalized promotions. For example, you could email people on their birthday with a code for a free order of their favorite dessert to celebrate.
Identify guests who have spent the most on bottles of wine to promote a wine pairing dinner. Create a special prix fixe event and offer a discount to guests who’ve enjoyed multi-course menus in the past.
7) Influencer event
When it’s time to introduce a new chef or launch a new menu, consider inviting the food bloggers and social media influencers to an exclusive media preview dinner. To get the most mileage out of this event, provide a photography station with a ring light so guests can take appealing photos of the dishes to share online.
Create a hashtag and offer a prize for the most comments or shares of an image from the night. If an event feels like too much work, consider sending the right influencer a gift card to dine with you.
8) Social promotion
Hopefully you’re using social media on a daily basis to promote what’s going on at the restaurant, as 62% of consumers follow food and beverage companies on social media to discover restaurants, according to a survey from OpenTable. It’s also a great place to actually run a promotion.
Incentivize guests to post about your restaurant by offering a free dessert or side dish. Or, post a dish with the caption that everyone who comments and tags a friend gets a chance to win that dish when you pick a number at random at a later time to select the winner. You can also enter everyone who shares out a post to their own network into a drawing for a free dinner.
9) Jump on seasonal trends
Love it or hate it, that annual pumpkin spiced latte craze shows how much people love their seasonal foods. Plant your flag in hot cocoa, apple cider donuts, and watermelon salad and promote those seasonal specialties any chance you get, with or without discounting the items.
10) Industry night happy hour
Don’t forget about the restaurant community when you’re planning to offer a discount. If you happen to be open Monday or Tuesday night when many other restaurants close, this is a good time to run an industry night or happy hour. Offer half-price beers, $1 oysters, and complimentary hors d’oeuvres.
Invite a guest bartender to step behind the bar and generate buzz. If you’re closed on Monday and Tuesday nights, a late-night industry happy hour is another good way to go. Cooks and servers want to grab drinks and snacks after work, too, regardless of the time of day.
11) Invite guests back
One of the best uses of all those email addresses you’ve collected from guests is sending them a personalized, special offer when it’s been a while since they’ve dined at the restaurant.
Special offerings could include a “we miss you” campaign to offer guests who haven’t visited in 90 days or more a 20% discount on their next visit. Personalized restaurant promotions like this enhance your connection with guests and help create long-term loyalty.
12) Create unique experiences
Turn an ordinary evening into something extraordinary by offering special experiences like chef’s table dinners, wine tastings, or cooking classes. These ticketed events can fill slower nights while giving guests the memorable moments they crave. Plus, they generate revenue upfront through prepaid bookings.
13) Cross promote with local businesses
Build relationships and partner with nearby shops, theaters, or entertainment venues to create mutual promotions. For example, offer dinner specials for ticket holders from the local playhouse, or team up with a neighboring brewery for special pairing events. These partnerships can do wonders to expand your reach while supporting other local businesses.
14) Host themed nights
Transform regular weeknights with themes that match your concept. A Mexican restaurant might offer Mariachi Mondays, while an Italian spot could create Fresh Pasta Thursdays. These regular events give guests a reason to visit on typically slower days.
15) Leverage gift card promotions
Create demand for gift card sales by offering bonus cards during key seasons. You could give a $20 bonus card for every $100 in gift cards purchased, generating immediate revenue and encouraging future visits from gift card recipients.
16) Sell branded merch
Turn your biggest fans into walking billboards by offering high-quality branded merchandise. Beyond basic t-shirts and caps, think creatively about items that align with your concept—perhaps signature sauce bottles, custom wine glasses, or branded aprons.
Focus on items your guests would actually want to use or wear, and display them prominently near the host stand or bar. Quality merchandise not only generates additional revenue but also builds brand awareness when people use these items in their daily lives. Plus, when regulars wear your gear around town, it creates authentic word-of-mouth marketing that money can’t buy.
17) Launch a pop-up concept
Take your restaurant on the road with a strategic pop-up that brings your food to new neighborhoods. Whether it’s setting up at a local food hall or creating a temporary outdoor dining space, pop-ups let you reach diners who might not typically travel to your location. It’s also a great way to test new menu items or concepts with minimal risk.
Beyond expanding your reach, pop-ups can serve as valuable market research for future expansion. The response from different neighborhoods and demographics can indicate where a second location might thrive. Pay attention to which dishes resonate most with the pop-up crowd, as well as what price points work best and how different areas respond to your concept. This data could prove invaluable when considering permanent expansion opportunities.
18) Design a photo contest
Encourage guests to share photos of their meals on social media with a unique hashtag, boosting your user-generated content efforts. Pick weekly winners to receive gift cards or special experiences. Running promotions like this costs little while generating organic social media content and word-of-mouth marketing.
Getting creative with your promotions
Whatever your business goals, there’s a restaurant promotion that can help reach them. Use this list to spark some inspiration. With a little research and strategic thinking, you can plan a restaurant promotion your guests will love.
