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Merchant, Madison, WI

Merchant

4.2
4.2
1596 Reviews
$31 to $50
Contemporary American
121 S Pinckney St, Madison, WI 53703

Make a reservation

2 people
7:00 PM
Booked 42 times today
Experiences are available.

About this restaurant

  • Lively
  • Great for happy hour
  • Good for special occasions
Merchant is Madison's energetic industrial-chic cafe, craft cocktail bar and late night destination specializing in no-nonsense, affordable fare and drink steeped in old school culture and soul.

Our menu features elevated American classics like shrimp cakes, steaks, burgers, and mac and cheese. As Madison’s first craft cocktail bar, our drink list includes twists on classic cocktails using fresh ingredients and heritage spirits, fresh innovative non-alcoholic drinks, and wines from boutique producers, fresh beers on tap, and heritage beers.

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive chef
    Tony Hargrove
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Delivery & takeout
  • Neighborhood
    Madison
  • Cross street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Date Night at Merchant! Prixe Fixe $60 for 2

    $30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 Photo
  • Graduation Weekend at Merchant 2025!

    $10.00 per person

    Prepaid

    May 9, 2025 - May 10, 2025
    Due to such high demand for reservations on graduation weekend, we will be charging a $10 ticket fee per person. This applies to bookings between 2-10pm on both Friday May 9th and Saturday May 10th. This ticket is non-refundable and is simply a fee charged to confirm bookings with us on these dates! In the case of cancellations at any time, this cost will NOT be reimbursed to our guests. All graduation bookings will be programmed for a 2hr dining experience. Every graduate will receive a glass of bubbly from us to celebrate all of their achievements, and all their friends & family of graduates will be offered a sampler of bubbly to cheers them with! We can't wait to host you during graduation weekend!
    Graduation Weekend at Merchant 2025! Photo
  • Merchant Trivia Night Is BACK!

    Multiple dates available
    Merchant has teamed up with America's Pub Quiz to put on Trivia nights every Sunday from 4-6pm! Grab your favorite group of pals and join us for themed events, hilarious questions, drink specials, and a chance to win gift cards! See you there!

Offers

  • Everyday Happy Hour!

    Multiple dates available
    Sun - 3:00 PM - 4:00 PM,Sat - 3:00 PM - 4:00 PM
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! Photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 PM - 10:00 PM
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry Photo

What 1,596 people are saying

Merchant reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.2
4.2 based on recent ratings
  • 4.2Food
  • 3.9Service
  • 4.4Ambience
  • 4.1Value

NoiseModerate

Loved For

  • Madison

    Healthy

  • Madison

    Lively

  • Madison

    Most Booked

Review summary

AI-generated from verified diner reviews
Merchant offers a vibrant dining experience with "fantastic drinks and delicious food." The southern-inspired menu features standout dishes like crispy shrimp cakes and flavorful fried chicken. The atmosphere is "amazing," perfect for intimate dinners or lively nights out. While service can be inconsistent, the "friendly staff" often enhance the experience.

1,596 Reviews
  1. Mike

    Orlando5 reviews

    3.0

    Dined on April 16, 2025

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 4
    Food was wildly varied in taste and quality. Chicken wings are tiny dry and flavorless but the cheese curds salads and drinks were very good.
    MerchantResponded 1 day ago
    Hi there! Thank you so much for gettin back to me. We are certainly willing to refund you your chicken wings....if you would like, of course! But I also fully respect it if that's not what you're looking for and we hope you'll consider giving us another try soon!

    Is this helpful?

  2. Abby

    Milwaukee1 review

    1.0

    Dined on April 15, 2025

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 4
    Both mine and my husbands dishes were not good… we are not picky people at all and this is by far the worst meal I’ve ever had at a restaurant in Madison. Service was really slow and our server didn’t care to ask us how our food was once. The vegan mushroom dish resembled a microwaveable meal and didn’t even have mushrooms in it. We will not be going back.

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  3. Paul

    Milwaukee2 reviews

    2.0

    Dined on April 12, 2025

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 1
    The food was average compared to other offerings downtown. The service was abysmal. It took us twice as long to get in and out of there as it should.

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  4. Carol

    Milwaukee12 reviews

    5.0

    Dined on April 10, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    We loved our dinner at The Merchant. The staff is friendly and helpful. The cocktails were perfect. And the dinner was amazing! My husband thoroughly enjoyed his catfish dinner. I had the fried chicken and I can’t decide which part of the dish I enjoyed more. The collard greens were SO delicious! And I highly recommend the corn bread as a side. The chicken, itself, was crispy and delicious. I look forward to returning when we can sit on the patio!
    MerchantResponded on April 13, 2025
    Dear Carol, thank you so much for your review! We're absolutely thrilled you and your husband both loved your dished. As well as your cocktails and service! We can't wait for you to return for patio season. We get to start setting it out already this upcoming week! So hopefully we will see you soon :) Cheers!

    Is this helpful?

  5. Randy VIP

    Milwaukee18 reviews

    5.0

    Dined on April 9, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fun dinner with friends. The service was excellent, food delicious and beautifully presented. The ambience was perfect for a night out with friends.
    MerchantResponded on April 13, 2025
    Thank you so much for your review, Randy! We're so happy to hear you had a great time while out with friends and enjoyed your food, service, and our ambience! We hope you all will return and hope it's very soon :) Cheers!

    Is this helpful?

  6. Charles

    Chicago1 review

    2.0

    Dined on April 6, 2025

    1. Overall 2
    2. Food 4
    3. Service 1
    4. Ambience 3
    The dinners (four people) were quite good, and the noise level not bad. The blackened catfish with optional cornbread was particularly good. The problem was the service: excruciatingly slow and -- worse yet -- uncommunicative. When we arrived, we waited a long time for our server, Austin, to take our order. Then at the end, we waited 25 minutes for two pre-packaged takeout desserts. We would have been more understanding if Austin had come to our table to explain and apologize, but he simply avoided us. As for value, we would give higher marks were it not for those desserts: two very small brownies at $11 each.

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  7. Mehran

    Philadelphia11 reviews

    4.0

    Dined on April 4, 2025

    1. Overall 4
    2. Food 3
    3. Service 3
    4. Ambience 4
    It’s a very nice place to have a glass of wine along with small dishes.  The staff is attentive.  The menu is very ambitious. The entrées are described very well, but the execution can be improved.
    MerchantResponded on April 7, 2025
    Thanks for your review, Mehran! We're so happy to hear you enjoyed your service and our menu offerings! We hope you'll join us for another glass of wine very soon :) Cheers!

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  8. Juli VIP

    Milwaukee21 reviews

    5.0

    Dined on March 28, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Friday night fish fry was great- excellent tasting Cole slaw and freshly breaded fish. More than enough fries and good tartar sauce. Side of sour dough bread was tasty too. Tempted by the cheese curd, which had a super fresh and amazing texture. These are NOT pulled out of the freezer from a bag! Service was great and enjoyed a cocktail prior to dinner, which there are plenty of interesting ones to choose from.
    MerchantResponded on April 3, 2025
    Thank you so much for your review, Juli! We're thrilled you loved your Fish Fry and cheese curds! A true Wisconsin dinner on a Friday :) We're also so happy you enjoyed your service and cocktail as well! We hope you'll join us again soon, we're very much looking forward to it!

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  9. Chris

    Milwaukee6 reviews

    3.0

    Dined on March 22, 2025

    1. Overall 3
    2. Food 4
    3. Service 2
    4. Ambience 3
    Food was very good. It was a bit loud and the tables very close together. We waited 20 minutes till our drinks come out. Otherwise, the service was on point.
    MerchantResponded on March 23, 2025
    Dear Chris, thanks for your review! We're so happy to hear you loved your food and overall service! Thank you for mentioning the amount of time it took for you to receive your drinks. This is something we're continuing to push with our team is for better speed & efficiency, and we'll certainly use this feedback to continue working towards our goal. Thanks again for joining us and we hope to see you in again very soon! Cheers!

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  10. Isabella

    Milwaukee14 reviews

    4.0

    Dined on March 22, 2025

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 5
    Their menu at the restaurant was different than their online menu so it was hard to order for our party. The drinks were excellent and the service was great.

    Is this helpful?

FAQs

Merchant offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.2 stars by 1596 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

  1. Home
  2. United States
  3. Wisconsin
  4. Madison
  5. Madison

Make a reservation

2 people
7:00 PM
Booked 42 times today
Experiences are available.
Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross street
    E. Doty Street
  • Neighborhood
    Madison
  • Hours of operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Tony Hargrove
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Delivery & takeout
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